3 Tips to Get Ready for the NRA Show

    By Dan Storto, President, World Dryer Corporation

    May is one of my favorite times of the year. The days get longer and warmer and the baseball season is kicking into full gear (I’m watching my favorite team – the Chicago White Sox).

    Another highlight in the month of May for me is the annual National Restaurant Association (NRA) show at McCormick Place in our hometown of Chicago. This premiere event always offers great speakers, educational sessions on the latest trends in the restaurant industry, a wide assortment of exhibitors (including World Dryer in booth #5422) and of course, plenty of amazing food to sample.

    This year’s event, being held May 20 to 23, is scheduled to have more than 65,000 attendees and will be taking place in three different halls. If you’ve never been to McCormick Place, trust me when I tell you it is huge! Ensuring you make the most out of your trip to this year’s event can seem like a daunting task. It’s not impossible, though. As someone who has attended the NRA Show more than a few times, here are my three tips—as well as an extra bonus tip—to help make sure your show experience is a success:

    1. Develop a personal strategy Before you even head to McCormick Place, it’s a good idea to decide what your goals are for this year’s show. Are you looking for a trendy new flavor to add to your menu? Are you in search of new business ideas to implement at your establishment that can help you reach new heights? Or perhaps you are looking to achieve ADA compliance or reduce costs in your restaurant’s restroom? (If that’s the case, I recommend you visit us in booth 5422. We’ll be featuring a diverse line of high-speed hand dryers specifically engineered, designed and manufactured to meet the most demanding requirements and specifications.) The answers to these questions and others can help guide planning for your time at the show and help you map out where you will be going once you hit the show floor.
    2. Download the official NRA Show App After you’ve determined your goals, you will want to download the official NRA Show App. The app can help you build a personalized schedule and bookmark exhibitors, making it easy to find everything you decided you wanted to see while you were strategizing. Think of it as your own personal tour guide!
    3. Plan to visit the World Dryer booth After you’ve completed these two steps, I would also like to invite you to visit World Dryer at booth 5422. Our booth will be located in the South Hall and we will be showcasing our full lineup of high-speed, energy efficient hand dryers endorsed by the Green Restaurant Association (GRA), including the VERDEdri ™, the SMARTdri Series ®, SLIMdri® and VMAX®. Plan to visit us and discover the many ways World Dryer hand dryers can help your restaurant promote a sanitary environment, reduce costs and achieve ADA compliance.

    BONUS TIP – As more and more consumers look to dine at environmentally responsible establishments, restaurants are looking for various opportunities to “go green.” At World Dryer, we have been helping restaurants and foodservice establishments achieve their “green” goals for more than 50 years. In fact, installing our VERDEdri will earn up to 7.5 GreenPoints™ towards becoming a GRA Certified Green Restaurant®.

    Whatever your goals are for this year’s NRA Show, I hope these tips help you have a successful show experience and look forward to seeing you there!

    Dan Storto is president for Berkeley, Ill.-based World Dryer (www.worlddryer.com), a global manufacturer of energy efficient, rapid-dry hand dryers. He can be reached at dstorto@worlddryer.com.