Creating a Positive Impression of your Restaurant in the Restroom

    By Dan Storto, President, World Dryer Corporation

    What is the first thing your customers notice when they walk into your restaurant? Is it the menu? The décor? It’s a question that’s continually asked by restaurant owners and managers as they look for new ways to enhance the dining experience.

    I recently saw an interesting article in Modern Restaurant Management that described the transformation that has taken place in modern restaurant design over the past few decades. One area that continues to increasingly garner attention is the restroom. Too often the shape your restaurant’s restroom is in is a tell-tale sign for diners as to the cleanliness of a food establishment.

    When it comes to creating a positive impression of for a restaurant’s restroom, some of the most important factors include:

    1. Cleanliness
    2. Modern design
    3. Environmentally friendly practices
    4. Consciousness of demographic trends

    With the restaurant business being ultra-competitive and restrooms now cited as a critical part of the dining experience, doesn’t it make sense to find a solution that checks all four of those boxes?

    Let’s first talk about cleanliness. Hand dryers can naturally improve the orderliness of a restroom as they do not contribute to overflowing trash cans and clogged toilets, helping to take care of issues that paper towels do not address.  Additionally, as cleanliness and health go hand-in-hand, the good news is that many of today’s hand dryers are extremely hygienic, with models featuring HEPA filtration systems and antimicrobial technology to inhibit the growth of bacteria, mold and fungus.

    How about design? Does your restroom look out-of-date? With sleek, modern and compact designs, hand dryers are a simple and inexpensive way to update the look of your restroom and enhance a visitor’s experience.

    Now more than ever, green solutions are also important to restaurant patrons. The energy efficiency of today’s hand dryers helps businesses save money and support the environment as well making it possible to meet or exceed LEED performance requirements.

    Additionally, every restaurant visitor’s needs should be accommodated in your restroom. ADA compliant high-speed hand dryers are available to make your restroom accessible, with minimal installation costs.

    Restaurant owners are faced with a myriad of choices when it comes to designing the restroom. A well-designed restroom will reflect positively on your business and enhance a patron’s experience. To find out more, download our newest White Paper for valuable information about how to maintain an attractive-looking restroom, make strong visual impressions, reduce excess noise, and improve user experience.

    Dan Storto is president for Berkeley, Ill.-based World Dryer (www.worlddryer.com), a global manufacturer of energy efficient, rapid-dry hand dryers. He can be reached at dstorto@worlddryer.com.